How To Use Direct Mail Marketing To Your Advantage

Direct mail marketing has become more and more popular over the past couple of years. Companies have been searching for direct marketing solutions that help to grow their business for the cheapest amount of money possible. Direct mail marketing has stepped to the forefront in this arena, which is obvious by all of the direct marketing solutions firms that are being formed every year.

A simple internet search will give you results for thousands of direct mail marketing firms. After checking out some of the sites you will realize that while most of them are generally the same, their prices and quality of information can vary greatly.

By this point you are probably wondering what some of the benefits and features of direct mail marketing are. Some people may even be wondering what direct mail marketing consists of. Direct mail marketing means basically what it says. It is a way for companies to market their products and services to potential clients through mail sent directly to them.

You may be wondering where the company secures the names of potential clients. Most companies that are advertising themselves as direct marketing solutions firms have mailing lists that they will sell to you. Depending on the quality of the list, and the number of names the price will vary. You can buy a list for your direct mail marketing efforts that target only people in your field of interest. In other words if you own or work for an accounting firm, you can buy a list that is specialized to get you in touch with accounting professionals, or someone who may need accounting assistance.

Some other lists that direct mail marketing companies can provide include: lists broken down by profession (doctors, etc.), zip code, state, new homeowners in an area, library, and even lists for particular ethnic groups. In other words, if you are looking for a particular list for your direct mail marketing efforts you will more than likely be able to find it in one place or the next.

But mailing lists are not the only direct marketing solutions available. Another direct marketing technique that is used on a consistent basis is telemarketing. Telemarketing has lost some of its steam over the past few years because of all the fuss over the do-not-call” lists that are available. This has forced many companies to go the direct mail marketing route because they do not want to deal with possible lawsuits brought forth by calling the wrong people, etc. Though telemarketing is not as popular as it once was, it can still be very effective. It costs less than direct mail marketing, and you can reach thousands of people in a very short amount of time.

If you are looking for a direct marketing solutions firm be sure to check out all of their services and prices before signing on. Remember, all of them offer the same services but you will be most interested in obtaining quality work for your money.

Emotional Direct Response Marketing

Exploit emotions to achieve desired actions immediately.

What is direct response marketing?

Marketing exists for only one reason – to sell. Taking a step back, buying is the most desirable action that can result from any marketing exercise. However some marketing can have other motives as well, such as awareness creation or creating an interest to know more. This is what separates advertising from direct response marketing. Direct response marketing specializes in getting an immediate direct desired response from the prospect while advertising can focus on building the brand without including any explicit call to action.

In order to be successful, a direct response marketing campaign must grab viewer attention, keep them interested through the communication and also evoke an emotional response from them. Finally it must give them an easy way to act on the information and “subscribe” or “order” or “ask for more information” or “call us” NOW. People’s memory of advertising tends to be short lived. So if you don’t get the desired response now, chances are you will not get it at all.

Given its very nature, direct response marketing needs a credible platform if people are to invest their time and money on the spot. Any advertising that looks as little like advertising as possible is more likely to be successful since people hate to be “told” what to buy. As such, news- style advertising, which creates a sense of urgency and credibility, is a great way to go. Contextual Pay Per Click (PPC) advertising also offers great Return On Investment (ROI) as it is targeting people who are already seeking similar products and services.

Fundamental to any good direct marketing campaign is an understanding of two very basic human traits. Firstly, we are all curious to know more about things that are new to us. Secondly, we are innately selfish beings who need to see tangible personal benefits before commencing on any action. An effective exploitation of both these insights can get prospects to “find out more” or “buy now” or any other immediate action desired.

Like any other form of advertising, a direct marketing piece needs to stand out from the clutter in order to be noticed or read. An interactive piece that engages and interacts with the potential customer works greater wonders, although at a greater cost. At the very least, direct marketing needs to feature eye-catching graphics and emotion arousing copy. Moreover, it should address a very narrowly defined target audience so as to be able to relate to their more specific subconscious needs.

A final word of advice: always test the piece with a small sample group to find out the hits and misses and work on the latter. Direct marketing involves considerable design, printing and distribution costs and it is best to verify which piece is generating maximum conversions before proceeding on printing in multiples of thousands.

Marketing Consultants Can Help Your Telemarketing Business

Because of all of the laws surrounding telemarketers today, many companies are having a harder time making any money. Some of these companies are adding other ways of advertising and marketing to better increase their business.

Many marketing consultants are working with these companies to better increase their profit margins. A marketing professional is someone who helps these companies to decide on what marketing direction will be best for their company.

All marketing consultants have a very important job in the business world. Without marketing, it would be almost impossible to tell what kinds of products are available to buy. It would also be very hard to compare products that have similar natures, in order to find the best fit for a particular customer.

A marketing consultant coaches businesses on the best way to market their products for the highest profit margin. There are many different ways to market, such as marketing direct, mobile marketing, and database marketing. Internet marketing services have also become a popular form of advertising as well.

Many telemarketing companies are taking advantage of marketing professionals so that they can stay in business, since it has become so hard to be a telemarketer in today’s business world. Many telemarketing companies are switching to other forms of marketing for their products.

For a telemarketing business, hiring a marketing consultant can be a huge help in moving these archaic businesses into the future. Many telemarketing companies are creating a virtual call center based online, or are hiring people to call from their homes, rather than providing live, call center services.

Some companies are switching to call center software rather than hiring human employees to make the calls. Other companies are switching completely to the internet and doing all business from there.

Still other companies are switching gears completely to some other form of marketing. This is where the marketing professional comes in. He or she will tell the company what the best form of marketing is for their company.

Some marketing professionals are suggesting that the telemarketing companies switch to direct marketing services rather than using cold calling. So many people have joined the “do not call list” that telemarketing has become a huge legal issue on top of everything else.

The telemarketing industry is being forced into a change of direction because of all the ways that people have found to avoid talking to them. Many of these companies are hiring marketing consultants to help them choose a new direction for the future.

This will drastically change the telemarketing industry forever. With these new changes, the old days of outbound telemarketing will soon be gone for good.

Advantages Of Direct Marketing

B2B direct marketing has been proven effective through all ages. Much more, today’s modern time calls for a regular direct marketing imposture for you to be able to keep in touch with the businesses’ fast paces.

Direct mail can be used for other reasons besides making a direct sale.

Flexible Targeting

B2B direct marketing enables you to talk directly identify, isolate and represent with well-defined target markets. This means you get a higher conversion and success rate than if you tried communicating to everyone in the mass market. And direct marketing online is also far cheaper than mass market communication.

Multiple Uses

B2B direct marketing doesn’t just have to be used to sell – it can be used to test new markets and trial new products or customers, to reward existing customers to build loyalty, collect information for future campaigns, or segment a customer base.


The cost per acquisition of direct mail can be significantly less than other marketing methods. Plus once you’ve acquired a customer, you can also benefit from highly profitable repeat sales, gained once again through marketing methods.

Ease of Management

It provides greater control and accountability than other marketing methods. It is easy to measure results because you know exactly how many people you’ve contacted in the first place. Once you’ve run a direct marketing campaign and know the conversion rates involved, you can work on refining and improving your success rates. Plus it also makes it easier to plan, forecast and budget for future direct marketing campaign.

Rapid Delivery

Direct marketing is both swift and flexible in achieving results. This is especially true for telemarketing, one of the direct marketing tools, as the results of a conversation can be logged immediately and scripts adjusted straight away to improve results.

Testing Capability

It allows you to test, test and test again in order to hit upon the most successful combination of direct marketing tools. Any of these variables such as timing, list, message, mailer and offer can be adjusted, tested again, and measured to find the optimum proposition.

Relationship Building

Direct marketing is far more effective at initiating and developing a meaningful dialogue with new customers. From the outset you have a direct relationship with them, which can also be used as part of a push pull strategy to stimulate demand for retailers.

Targeting of Messages

It can enable you to target different messages to different recipients. Using technology such as digital printing, it’s even possible to display different images, designs and offers in a direct mailer according to who it’s being sent to, as well as personalising the mailer to the recipient to increase conversion rates.

Mlm And What It Can Mean For You.

Multi-Level Marketing (MLM) is a marketing strategy in which the sales force is compensated not only for sales they personally generate, but also for the sales of others they recruit, creating a downline of distributors and a hierarchy of multiple levels of compensation. Multi-Level Marketing is also know as Network Marketing, Referral Marketing, Direct Selling, , Person to Person Marketing, an Independent Distributorship, a Network Distributorship, a Direct Selling Association, a Distribution Chain, a Proactive Business, or a Franchise Ownership. Independent, unsalaried salespeople of multi-level marketing, referred to as distributors represent the company that produces the products or provides the services they sell. They are awarded a commission based upon the volume of product sold through their own sales efforts as well as that of their downline organization. Independent distributors develop their organizations by either building an active customer base, who buy direct from the company, or by recruiting a downline of independent distributors who also build a customer base, thereby expanding the overall organization. Additionally, distributors can also earn a profit by retailing products they purchased from the company at wholesale price. Multi-Level Marketing has a great deal to offer their sales representatives. The primary reason people become involved as a Multi-Level Marketer is because they value flexibility. Sales representatives can usually work part-time from home and set their own hours. Direct Selling Association research shows that 90 percent of Multi-Level Marketing representatives work less than 30 hours per week, and 50 percent work less than 10 hours per week. In addition, Multi-Level Marketing usually does not require a long-term commitment from their sales representatives.
With this information in mind, the following information may intrigue you. Read on to discover a new exciting business opportunity that awaits you.
Announcement: Clarke Doyle Becomes Star 1000

Verdant Spring and CEO, Jeffrey Wei, are pleased to announce that Clarke Doyle from Vacaville, California has achieved the level of Star 1000 within the Verdant Spring MLM. Clarke has demonstrated high levels of leadership in helping others receive the benefits from using Verdant Spring and in sharing the business opportunity as well. “Their leadership and support is the primary reason for our growth in the health and wellness marketplace,” says Jeffrey Wei.

Clarke joined Verdant Spring after trying the product. “I have had acid reflux and used Prilosec for five years. After using the Verdant Spring for 2 months, I was able to off the Prilosec. Now I have stop taking the Prilosec for five months. I have much better energy level, I slept better at night and do not have the normal aches and pains in the leg as a result of aging” says, Clarke. As a business opportunity he added, “At the gate of my six month goal already! Can’t explain how excited I am! I keep sharing this with my team that we just need to focus on the fundamentals; everything else will take care themselves. We just need to compile a list and continuously expend the list of people within our sphere of influence, share the product with them, let them know this great opportunity. Why is this so simple? It is because the product truly sells itself. People can feel the health benefit very quickly, some instantly, some over night, some in a couple of days.”

How To Make Money Using an Udemy Online Teaching Course

A few decades ago, it was hard to find a good teacher. The only option that you had was to look for one in your area because the Internet was not available at that time. Nowadays, the internet has made it a lot easier to learn from the comfort of home. If you have been thinking of taking a certain course to hone your skills, we suggest that you check out Udemy. Let’s find out how people make money on Udemy by launching courses through websites. Read on to know more.

What Is Udemy?

Basically, this platform brings both students and teachers together. As a matter of fact, Udemy is one of the top platforms for online courses. It offers a lot of free tools and support for instructors to develop courses and make money from them.

Udemy allows anyone to create a course and offer it to everyone across the globe through its platform. Nowadays, the platform has more than 15 million students from more than 190 countries. Moreover, it has courses in more than 80 languages.

Launching a Course

If you want to submit a course on Udemy, you may want to follow the steps below. We will talk about each step in detail so you can get started without any problem.

Sign up

First of all, you may want to go to the home page of Udemy and sign up for an account, which will cost you nothing. As soon as you have signed up, you can access tons of free as well as paid courses.

Course creation

After signing up, you can hit the “Teaching” button. The “Create a course” button will show up that you can press to create a course and become a tutor.

Udemy revenue model

For course creation, Udemy won’t charge you any fee. On the other hand, for selling, you do have to consider the revenue model offered by the platform. Let’s find out more about the revenue model.

Instructor promotion

After a lead generation, the entire revenue goes to the course instructor. For instance, if a lead is generated through the coupon code given by the course creator, the instructor will get the revenue.

Organic traffic

If the course buyer comes to the platform through organic traffic, 50% of the revenue will go to the course creator. And the rest will go to the website. So, there is a lot of money to be made even if you don’t use other means to get the word about your courses.

Other revenue sharing model

This revenue sharing ratio can be between 25% and 97%. Actually, the ratio is based on the fact whether the customer comes to the platform via deals, ads or affiliates. So, based on these factors, the revenue can be more or less.

Resources for Udemy

Udemy helps you throughout the process. Whether you are going to create a course or you want to promote, the platform has resources for you. Udemy offers tons of free resources that help you make your course a success. As a matter of fact, the free resources on this platform are on the list of the best advantages of Udemy, as they help you make money from your course without too much struggle.

So, if you have been thinking of creating a course and publishing it on Udemy, we suggest that you take into account the advice given in this article. Just make sure your course is interesting and it can help your students learn new things. And that’s all you need in order to sell your courses and make a lot of money.

Ideal Solutions To Success Online

If you have ever spent time looking for ideal solutions to success online, you could find yourself very frustrated. You found that there are basic ways to succeed in this line of work. You know that online work isn’t hard, physical labor. Working online is easy in that there isn’t a lot of physical work involved. People who work hard as builders, factory workers, office personnel and in administration, must work hard and produce good results or they no longer have a job. Online work isn’t hard physically. However, it takes tenacity, perseverance, and a little knowledge to be successful. Perhaps herein lies part of your annoyance. Let’s look at some things that bring frustration into your ideal online performance. The items are not listed in any particular order of difficulty or ordered frustration levels.

Number 1, Building a Website

The number one thing that frustrates many people and keeps them from being successful online is building a website. This one thing kept me from being successful online years ago. When you find the right training building a website can be really easy. You don’t have to know HTML to build one today. You can learn how to make a website at certain locations on the Internet. There are places where you can learn how to make a free website.

Number 2, Finding a Domain Name

The best way to relieve frustration from finding a domain name is to first find the niche you want to promote. The name of your site needs to match the niche you have chosen. So, the way you keep this from being frustrating is to identify your niche, and then write a list of 10 to 15 names that describe your niche. It’s like choosing a title for a book, the title must tell what the book is about. Same with your domain name. It must tell what your niche is about. I prefer to stick with a .com. It’s just a personal preference that you don’t have to adhere to.

Number 3, Getting Site Ready

Until you learn, getting your site ready for search engine optimization can be really frustrating. Actually, it can be next to impossible if you don’t have the proper training. Again, I have a page for you to review that explains the ins and outs of preparing your site for SEO. Again, you can write articles, use social media such as Facebook, Twitter and Pinterest. The big question you need to ask is, “Where are you going to get the training and knowledge on how to make these ideas work for you?”

Number 4, Getting Traffic

The number one goal for any marketing site is to drive traffic to it. There are many ways to do this, but the only way I choose to do this is by writing good content for my website. What if you can’t write, or at least you think you can’t? Many sites offer training on how to write.The training on a few sites is phenomenal. Every bit of the training is to help you build a site, monetize it and then drive traffic to it. You can learn so many ideas on what to write that you will never run out of something to write about. Getting traffic is almost done for you. All you have to do is follow directions.

Number 5, Training

Before I found a helpful site, training was my nemesis. The lack of training defeated me every time and cost me money. The training I have gotten has given me a handle on success. I have learned how to succeed because I have been trained well. Following are a few things I have been able to find online:

Certification Courses: 5 Levels

1. Getting Started

2. Build Your own Traffic Producing Website

3. Making Money!

4. Mastering Social Engagement

5. Achieving Maximum Success Through Content Creation

Each level has several courses and the training available to make you successful! I repeated most of the lessons. Some were simple but needed more exploring. Others were new to me and my then limited expertise. I can’t believe how much knowledge is packed into these lessons. Yet the progress from one step to the next is given in easy steps for those who aren’t technologically proficient when they begin the courses.

You Get All the Training

Every site that I tried before this would promise they could teach me how to be successful. What they taught me was that I needed to hire a group of professional online gurus to help me build a successful online business. I paid good money to learn this, too. Their ads said that even a monkey could learn how to use their program. I guess that I’m not as smart as a monkey because I couldn’t begin to understand what they were trying to teach me. “You’ll never believe how easy it is to make money online,” their ads read. I learned the hard way, out of pocketbook hard way, that paper will lie still and let you write anything on it. At least the paper they wrote on did! I was never able to follow more than the first couple steps. Not nearly enough to learn anything. However, all that has changed now. Since I found this site, I have learned how to be successful online. All I’ve done since I’ve been here is grow and grow. That’s where I am. That was what I was looking for in the first place. Can I tell you that I found a place where you can work at your pace, make the amount of money you want to make, and work when and where you want to.

Work for Yourself

The best boss you will ever have is YOU. Working for yourself online doesn’t require lots of energy. You don’t have to have a specific location where you go to work. With today’s technological advances, you can work from nearly anywhere. I prefer to work at home with my family nearby. That’s where you can find yourself, too. Are you ready for the change? Are you ready to be your own boss? Then don’t wait! Visit me to begin today!